June 2010
3 posts
6 tags
Ambush marketing: How much is too much?
When you think about major sporting events some of the first things to come to mind are beer and merchandised material. It’s a marketers dream. This World Cup season, ambush marketing has infiltrated traditional marketing and advertising mediums to take centre stage.
Leading the discussion surrounding ambush marketing is Dutch brewery Bavaria NV who arranged for 30 women to go to a Denmark and...
5 tags
Communicating the HST
You have undoubtedly heard that in July 2010, Ontario will adopt a 13 per cent harmonized sales tax (HST). However, if you’re like many Ontarians, understanding exactly how this will affect you remains unknown. The confusion could partly be based on sorting through all of the communications material that has been produced by the Government with the intent of helping Ontarians to understand how the...
Hi there and welcome to the B Blog!
The use of social media has become routine for many people. Whether it’s using Facebook or Twitter to communicate with friends or posting videos on YouTube or MySpace, one thing is for sure, it’s tough to ignore. Nowhere has this become more evident than in business.
Clients have recognized the medium as a valuable tool for reaching their audiences quickly. The B Blog is the active voice of...